Hiring a buyer’s agent can take much of the stress of buying property. Whether you’re looking for your dream home or a wise investment, they can do the legwork – searching, negotiating, and even bidding at auction on your behalf. But how much does a buyer’s agent cost? In this guide, we’ll explain how Buyer’s agent fees work, the different pricing models, and whether hiring one makes sense for your situation.
Want a pro to find your dream property fast? Check out the best Buyer’s agents in your area:
What Does a Buyer’s Agent Do?
A buyer’s agent (sometimes called a buyer’s advocate) is a licensed professional who helps you find, evaluate, and buy property. Think of them as personal shoppers but for property. Unlike real estate agents who work for the seller, Buyer’s agents are 100% on your side – helping you secure the right property at the best possible price.
Here’s what they typically handle:
Hunting Down Properties – Including off-market deals you wouldn’t find yourself.
Doing the Homework – Checking sales history, market trends, and hidden red flags.
Negotiating the Deal – Getting you the best price without the stress.
Bidding at Auction – Take the pressure off so you don’t get caught up in the moment.
“Engaging a buyer’s agent is like bringing a gun to a knife fight—most people lack negotiation experience and let emotions cloud their judgment. A skilled buyer’s agent keeps their client’s goals front and center, ensuring a successful outcome.”
Dan Grantham, Grantham Buyers Agents.
Some buyers use an agent for the entire process, while others only need help with negotiation or auction bidding. Either way, a reliable buyer’s agent can save you time, stress, and thousands of dollars.
Helpful tip: Have you never bought a property before? Our purchasing a property guide offers a detailed roadmap to help you understand each stage of the property-buying journey.
How Do Buyer’s Agents Charge Fees?
Buyer’s agents in Australia don’t follow a standard pricing model. Some charge a percentage of the purchase price, while some offer a more fixed fee model. Others use a tiered pricing structure or a retainer-and-success fee model. Naturally, the more work they do for you, the higher the fee – but a good buyer’s agent can often save you money by negotiating a better deal.
Necessary: Some agents charge additional fees for off-market property access, market reports, or multiple auction attempts. Always ask for a full breakdown of costs upfront to avoid surprises.
“Buyer’s Agents’ fees vary, as do a percentage of the property services that they offer; I recommend that you make sure that all fees are disclosed and agreed upon before engaging your chosen buyer’s agent and that you fully understand the services that they are providing you.”
Dan Grantham, Grantham Buyers Agents.
Fixed Fee
A fixed fee means you pay a set price for your Buyer’s agent’s services, no matter how much the property costs. They typically pay an upfront fee that ranges between $5,000 and $20,000 per property purchase, depending on the level of service.
Fixed fees are popular with first-home buyers and budget-conscious property investors because they offer clarity – you know exactly what you’re paying before you sign on the dotted line. They’re also common for auction bidding or negotiating a private treaty sale.
Pros of Fixed Fees
You know precisely what you’ll pay upfront, with no surprises.
The agent’s fee isn’t tied to the property price, so they have no incentive to push for a higher purchase.
Cons of Fixed Fees
For lower-priced properties, the fee can feel steep relative to the purchase price.
Percentage-Based Fee
With a percentage-based fee, your Buyer’s agent takes a cut of the purchased property’s final price – usually between 1% and 3%. The more expensive the property, the higher their fee. This pricing model is standard for full-service Buyer’s agents who handle everything – property searches, inspections, negotiations, and auction bidding.
Pros of Percentage-Based Fees:
Works well for buyers at different price points since the fee scales with the purchase price.
Often comes with a full-service package, so you don’t have to lift a finger.
Cons of Percentage-Based Fees:
The more expensive the property, the more you’ll pay in fees.
Some agents might not fight to lower the purchase price as hard because it means a smaller payday.
Tiered Pricing Structure
Tiered pricing is a mix between percentage-based fees and fixed fees. Instead of one flat fee or percentage, your Buyer’s agent charges different rates depending on the property’s price bracket. For example, they might charge 2.5% for properties under $500,000, 2% for properties between $500,000 and $1 million, and 1.5% for anything over $1 million.
This model is often used by agents who work with a range of property types, from entry-level homes to high-end real estate.
Pros of Tiered Pricing:
You’ll likely pay less for lower-value properties than a standard percentage-based model.
Keeps the agent motivated to find you the best property within your budget.
Cons of Tiered Pricing:
It can be tricky to compare across different agents, as each has its brackets.
Some agents may include extra costs within certain tiers, so always check what’s covered.
Retainer and Success Fees
Some buyer’s agents charge a retainer fee upfront to lock in their services, usually from $1,000 to $5,000. Then, once you successfully purchase a property, you’ll pay a success fee – either a fixed amount or a percentage of the purchase price. The cost base of the retainer is typically deducted from the final fee.
This model is standard with in-demand agents who want to work with committed buyers rather than those just testing the waters.
Pros of Retainer and Success Fees:
The agent prioritises your search since they know you’re serious.
Most of the cost is only due once you successfully buy a property.
Cons of Retainer and Success Fees:
If you don’t buy, you’ll likely lose your retainer.
Typical Cost of a Buyer’s Agent in Australia
A buyer’s agent’s fees vary depending on location, property prices, and market competition. Here’s what the total fee you can expect to pay in major Australian cities:
Sydney
Sydney’s high property prices and fast-moving auctions make Buyer’s agents a valuable asset. Fees here are on the higher end.
Percentage-Based Fee: 1.5% to 3% of the purchase price
Fixed Fee: $10,000 to $30,000
Average Cost: $15,000 to $25,000 for full-service support
Looking for the best Buyer’s agents in Sydney? Check out our Top 10 Buyer’s Agents in Sydney to find trusted professionals with proven track records.
Melbourne
Melbourne’s property market is still competitive, but fees are slightly lower than Sydney’s.
Percentage-Based Fee: 1.5% to 2.5% of the purchase price
Fixed Fee: $7,000 to $25,000
Average Cost: $10,000 to $20,000 for comprehensive services
Looking for a trusted buyer’s agent? Visit our Top Buyer’s Agents in Melbourne for our recommendations.
Brisbane
Brisbane’s property market and Buyer’s agent fees are more affordable.
Percentage-Based Fee: 1% to 2.5% of the purchase price
Fixed Fee: $5,000 to $20,000
Average Cost: $8,000 to $15,000 for full-service packages
Check out our recommendations for the Best Buyer’s Agents in Brisbane to find trusted experts.
What Do Buyer’s Agent Fees Cover?
Buyer’s agents can handle everything from finding properties to closing the deal, but exactly what’s included depends on your chosen service level. Some offer full-service packages, while others provide à la carte options like negotiation or auction bidding.
Here’s what Buyer’s agent fees typically cover:
Property Search & Shortlisting – They research listings, track market trends on platforms like CoreLogic (which you might not have access to), and find off-market properties that fit your criteria.
Market Analysis & Appraisal: They assess comparable sales to calculate the property value and ensure you don’t overpay.
Negotiation & Auction Bidding – They work to secure the best price when negotiating a private sale or bidding at auction.
Due Diligence – They check property history, review strata reports, and flag potential risks.
Support with Property Settlement – They coordinate with your conveyancer and mortgage broker to smooth the process.
Some buyers opt for full-service packages, which cover the entire home-buying process and the journey from search to settlement. Others go for standalone services, like:
Auction Bidding Only – $1,000 to $3,000
Negotiation Only – $2,000 to $5,000
Off-Market Property Search – $3,000 to $7,000
Before hiring an agent, always confirm what’s included in their fee – some services you think are standard might cost extra.
Are Buyer’s Agents Worth the Cost?
Hiring a buyer’s agent isn’t cheap, but the time, stress, and money they save make it a wise investment for many buyers. Here’s when their right price is worth it – and when you might be okay on your own.
When a Buyer’s Agent is Worth It
You’re Time-Poor – No time to scroll listings, inspect properties, or negotiate? A buyer’s agent handles it all.
You’re Buying in a Competitive Market – In hotspots like Sydney and Melbourne, they can help you secure a property before it even hits the market.
You Want Off-Market Deals—Many properties are sold without being publicly listed, and buyers’ agents often have access to them.
You’re an Investor. They help find high-growth suburbs and strong rental yields. The cost may be tax-deductible.
You’re Relocating—Whether you’re moving interstate or overseas, a local buyer’s agent ensures you don’t overpay or buy in the wrong area.
When You Might Not Need One
You Have Time & Experience – If you enjoy researching properties and negotiating, you can probably handle the process yourself.
You’re Buying in a Buyer’s Market – When properties sit on the market for months, you may score a great deal without extra help.
You’re Purchasing from Family or Friends—If the sale is simple, you might not need a buyer’s agent.
Ultimately, an experienced buyer’s agent should save you more than they cost – whether in price negotiations, off-market opportunities, or simply making sure you don’t buy a dud.
How to Choose a Buyer’s Agent Based on Fees and Value
Not all Buyer’s agents are equal. While fees matter, experience, services, and results are just as important. Here’s what to look for before signing on.
Key Factors to Consider
Experience in Your Market – Do they specialise in your property type and know the local market? A good agent should have a proven track record in your target area.
Success Rate & Client Reviews – Can they show examples of successful purchases, savings, or off-market deals? Genuine testimonials and case studies matter.
Transparent Fees – Do they clearly outline costs upfront? Watch for hidden fees.
Access to Off-Market Properties – A well-connected agent can open doors to properties that never hit public listings.
Industry Network – The best Buyer’s agents can connect you with mortgage brokers, conveyancers, and building inspectors, making the process seamless.
Questions to Ask Before Hiring
What’s your fee structure, and what does it cover?
How many properties have you secured in my target suburbs?
Can you provide case studies or references?
Do you charge a retainer, and is it refundable if I don’t buy it?
How do you find off-market properties?
Do you receive commissions from developers or selling agents?
A great buyer’s agent should be upfront, experienced, and motivated to get you the best deal – the property purchase price, not just the quickest sale.
Negotiating Buyer’s Agent Fees
Most buyers don’t realise that Buyer’s agent fees can often be negotiated. Here’s how to lower costs or get more value.
When You Can Negotiate Fees
High-Value Property – Agents may reduce fees for more expensive purchases.
Repeat Investor – Buying multiple properties? You might get a discount.
Partial Services – Need just negotiation or auction bidding? Ask for a tailored rate.
Tips for Getting the Best Deal
Compare Quotes – Get at least three proposals to see what’s fair.
Request a Fee Cap – If paying a percentage, ask for a maximum limit.
Bundle Services – Some agents offer lower fees if you also use their property management or other services.
Performance Bonus – Consider an incentive if they secure the property below market value.
A little more strong negotiation skills can go a long way – not all Buyer’s agents will negotiate their fees, but don’t be afraid to ask for a better deal.
Final Thoughts
Buyer’s agent fees might seem like an extra expense, but they’re worth every cent for many buyers. Whether you’re short on time, buying in a competitive market, or want expert guidance, a reliable buyer’s agent can save you money, stress, and costly mistakes. Before hiring one, understand the fees you’ll have to cover and what’s included in their services. With the right Buyer’s agent, securing the perfect property becomes much more manageable.
If you’re ready to explore your options, browse our top-rated Buyer’s agents in:
Or, contact us for personalised recommendations.
FAQs on Buyers Agent Fees
Do Buyer’s agents get paid by the seller?
No. Buyer’s agents work for you, not the seller, so they’re paid solely by the Buyer. This ensures they have no conflicts of interest.
Can I get a buyer’s agent for free?
No. Some agents may claim to be “free” because they receive commissions from developers, but this means they’re working for the seller, not you. A genuine buyer’s agent works only for you and charges you directly for their services.
Are Buyer’s agent fees tax-deductible?
For investors: Yes. Buyer’s agent fees are typically tax-deductible if you’re buying an investment property.
For owner-occupiers: No. If you’re buying a home, the fees aren’t tax-deductible.
Important: It’s best to consult a property accountant for detailed advice on tax deductions. To find an expert in your area, check out our shortlists of top accountants in Sydney, Melbourne, and Brisbane.
Do I still save time to pay if I don’t buy a property?
It depends on the agent’s fee structure:
If you’ve paid a retainer, it’s usually non-refundable.
If the agent works on a success fee model, you only pay when you buy.
Always check the refund policy before signing a contract.
Can I use a buyer’s agent if I buy off the plan?
Yes. They can assess the price, research the developer, and negotiate better terms. Just be wary of “free” agents in off-the-plan sales, as they may get a commission from the developer.
Will using a buyer’s agent guarantee that I get a better price?
Not always, but they improve your chances of securing a property at a fair market price or value. They can negotiate better terms, like longer settlements or lower deposits, and help you avoid overpaying.
Can I hire a buyer’s agent for auction bidding only?
Yes. Many Buyer’s agents offer standalone auction bidding services, which is great if you’re confident in your property search but not comfortable bidding yourself. This service usually costs between $1,000 and a few thousand to $3,000.
How long does it take a buyer’s agent to find a property?
It depends on what you’re looking for and market conditions. On average, most agents secure a property within 4 to 12 weeks. In a competitive market, it might take longer, especially if you have very specific requirements.
Can I switch agents if I’m not happy with the service?
Yes, but check your contract first. Some agents have exclusivity clauses, meaning you might need to pay a cancellation fee if you leave early.
Do Buyer’s agents work with mortgage brokers and conveyancers?
Yes. A full-service buyer’s agent often works together with other professionals, including:
Mortgage Brokers: To secure pre-approval and financing (Find the best mortgage brokers in Sydney, Melbourne, or Brisbane).
Conveyancers: To manage legal aspects and settlement (See the best conveyancers in Sydney, Melbourne, or Brisbane).
This collaboration streamlines the buying process and ensures all aspects are handled professionally.
Should I use a local buyer’s agent or one with state-wide coverage?
A local buyer’s agent usually has deeper market knowledge of specific suburbs and stronger relationships with local selling agents, which can give you better off-market opportunities. If you’re buying in a major city like Sydney, Melbourne, or Brisbane, look for an agent with proven experience in that market.
How do I find the right agent, the best Buyer’s agent for my needs?
Start by researching agents specialising in your target area, checking their reviews, or asking for referrals. Book a consultation to understand their approach, experience negotiation skills, and fees, and compare multiple agents to find the best balance of service and value – not just the cheapest price.
MANSOUR SOLTANI
With over two decades of experience in Australia’s real estate sector, Mansour has built a career specialising in the acquisition and sale of investment and commercial properties, spanning major metropolitan hubs and regional areas. As the founder and owner of a finance brokerage firm, he manages a loan portfolio exceeding $100 million while serving a broad range of clients nationwide.
A frequent contributor to money.com.au, Mansour has developed a deep understanding of diverse investment strategies, enabling him to provide valuable, well-informed perspectives on market trends and opportunities.